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Creative director Jonathan Anderson is leading Loewe into the future, both preserving and refreshing its 170-year-old legacy of craft and innovation.

THIS SEASON AT LOEWE

Jonathan Anderson makes it looks easy. The Loewe designer frequently works at something approaching warp speed, yet he manages to slow down the pace for Spring/Summer 2018, showcasing breezy pieces that revel in the calm. Calm doesn’t mean boring, though – half-shredded trench coats and reconstructed sundresses speak to an eye-of-the-hurricane mood. Branded details continue to make a strong showing, as do travel-informed styles like the babouche-inspired mules. Mark us down as ready to start a conversation about the label’s Puzzle bags, updated this season with soft suede fringe the editors are sure to love.

THE LOEWE STORY

Founded in 1846 in the centre of Madrid, Loewe (pronounced “low-ay-ve”) began as a leather artisans cooperative. The following year, German entrepreneur Enrique Loewe Rossberg consolidated the workshop, applying his name to one of the world’s first luxury houses. Loewe’s talent in leather innovation ensured fast global success, leading to store openings in Tokyo, Hong Kong and New York. In 1970, Loewe’s logo was created by artist Vicente Vela and is still proudly displayed on each product today as a mark of excellence.

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