Jet Set, founded in St. Moritz in 1969, is a performance-inspired sportswear label that delivers liberated designs that are adventurous by nature. The brand has an incredible archive and a heritage that stems from luxury skiwear but has since undergone a style renaissance, placing itself firmly on the fashion map.

The pieces are bold and extroverted, with vibrant color palettes and contemporary silhouettes. They speak to a confident consumer who is expressive with their wardrobe and wants to reap the benefits of technical fabrics and comfort-boasting finishes.