French for "friend," AMI captures a sense of authentic style that's aspirational yet obtainable. Think oversized sweaters balanced with tailored jackets, heritage checks juxtaposed to wallpaper florals. The operative word is cool: the label defines effortless chic.
Parisian designer Alexandre Mattiussi founded AMI in 2011, and was the first men’s designer to win the ANDAM (National Association for the Development of the Fashion Arts) prize in 2013. The “menswear for womenswear” line, which launched in 2018, celebrates gender fluidity by not conforming to traditional masculine and feminine codes of dress.