Founded by South Korean designer and entrepreneur Minsong Kim in 2013, Jellymallow is a playful brand that makes kids’ happiness its main priority. Defined by bright colors and patterns, Kim’s designs are inspired by his own childhood; he often references younger photos of himself from the ‘80s wearing knee socks, suspenders, and distinctive graphics. Jellymallow’s collections are full of cozy knits and sets, which are sure to infuse your little one’s everyday activities with a sense of joy.