It’s not often that airport fiascos lead to the founding of a fashion house, but in the case of emerging British label Safiyaa, this is exactly what happened. Designer Daniela Karnuts found herself unexpectedly stranded in India and took to a local tailor to create dresses for her impromptu stay. The positive response in her native UK pushed Karnuts to create the first capsule collection.

Offering a refined aesthetic with a fresh perspective, Safiyaa stands for a bespoke take on dressing that speaks to modern elegance. A team of dedicated artisans work together at the label’s atelier to create each and every finely detailed piece.