Snow Peak was originally founded in the United States by Yukio Yamai. Today, under the leadership of his son Tohru Yamai, the brand has quickly become one of the world's leading outdoor brands. Previously heralded for its ultra-light titanium backpacks, Snow Peak has since expanded into camping, outdoor apparel, lifestyle goods and more.



Connecting products to outdoor experiences, the label aims to reconnect people with nature through high-performance sportswear, building a tight-knit community of outdoor enthusiasts around the world.