Shushu/Tong brings a new dimension to the coquette aesthetic. Founded in 2015 by industry innovators Liushu Lei and Yutong Jiang, the Shanghai-based brand aspires to design for its "dream girl” – a woman full of mystery and contradictions, who challenges conventional perceptions of femininity.

Blending classic design codes with a contemporary perspective, Shushu/Tong creates pieces that are both rebellious and unabashedly soft. Subversive fabrics and whimsical details add layers of complexity, balancing each style's innate strength with undeniable charm.