As creative director for Balmain, Olivier Rousteing has written the dress code for confident, unapologetic glamour. He knows what modern women want to wear, whether it's a sharp blazer or a figure-hugging minidress.
When Pierre Balmain founded his namesake house in 1945, his vision was one of femininity and opulence. His reputation for beautiful garments earned him cosmopolitan, global clientele – one that still exists today. Since Olivier Rousteing's appointment in 2011, he’s brought the house into the twenty-first century and established his own Balmain army.
Balmain's clothing, bags and accessories exude a sense of elegance that comes served with a tough touch. Team a glamorous dress from the brand with a pair of its vertiginous shoes for a fiercely feminine look, or emulate Parisian cool with a tailored Balmain shirt, embroidered jacket and a pair of distressed jeans.