Gucci reinterprets the past in order to create something that is uniquely modern. Having spent time working in luxury hotels, such as the Savoy in London, Guccio Gucci returned to Florence in 1921 to found his eponymous label. Since then, the brand has been grounded in an a dedication to Italian craftsmanship in execution of its key themes. Gucci’s regal codes are inflected with a powerful air that transcends decades, resulting in a singular aesthetic that has a loyal cult following.