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Tommy Hilfiger: instantly recognisable, all-American style with a sprinkling of exclusive styles at


Show & Shop: last season marked the start of Tommy Hilfiger’s “see now, buy now” approach to fashion, with styles available at straight after the New York show. This season sees Tommy Hilfiger embracing a ‘90s American college campus vibe. From Varsity-inspired jackets to track pants and crop tops, this collection has everything a preppy heart could want. We can’t wait to get our hands on that gingham shirt dress!


Tommy Hilfiger is one of the world’s leading lifestyle brands. Hilfiger’s career in fashion began as a high school student in 1969, when he opened a small chain of stores called People’s Place. His goal was to bring “cool big city styles” from New York to his friends in their small town in upstate New York. By 1979 he had moved to New York City to pursue a career as a full-time fashion designer, launching what has since become a megabrand in 1985. To this day he still oversees the company’s creative endeavours, which includes the design of the clothes, which consistently refresh that beloved “essence of classic American cool style”. And it’s not hard to see why this popular choice for preppy chic is a firm favourite among the likes of Suki and Immy Waterhouse and Gigi Hadid – and the Hilfiger Collection label means that all of those iconic must-haves can be yours with just a few clicks.


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