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Fenty by Rihanna sees the superstar – quite rightly – turn her hand to fashion.

This season at Fenty by Rihanna

Taking collegiate looks and reworking them with a dose of defiant cool, Rihanna delivers a show-stopping new season. Plaid skirts, puffer jackets and ample pinstripes give this collection its preppy rebel feel. The label’s fervently loved platform sneakers have been updated with an extra chunky work boot sole for a dramatic look in a host of new finishes. We can’t wait to mix and match some of the flirtatious tomboy styles for a sporty chic feel.

The Fenty by Rihanna story

Adored as much for her fashionability as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”

    • Runway
    Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Creeper suede sneakers

    € 135
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
  • Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Creeper suede sneakers

    € 135
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
  • Cleated Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Cleated Creeper suede sneakers

    € 135
    available sizes
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
  • Cleated Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Cleated Creeper suede sneakers

    € 135
    available sizes
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • Runway
    Ankle Strap leather sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Ankle Strap leather sneakers

    € 165
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • NEW ARRIVAL
    Leather Chelsea sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Leather Chelsea sneakers

    € 185
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • Runway
    Leather ankle-strap sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Leather ankle-strap sneakers

    € 165
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • NEW ARRIVAL
    Outdoor embellished beanie | Fenty by Rihanna
    Fenty by Rihanna

    Outdoor embellished beanie

    € 55
    product available
    • Runway
    Monday appliquéd cap | Fenty by Rihanna
    Fenty by Rihanna

    Monday appliquéd cap

    € 69
    product available
    • NEW ARRIVAL
    Outdoor lace-up choker | Fenty by Rihanna
    Fenty by Rihanna

    Outdoor lace-up choker

    € 35
    product available
    • Runway
    Lace-up choker | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up choker

    € 39
    product available
  • Outdoor embellished beanie | Fenty by Rihanna
    Fenty by Rihanna

    Outdoor embellished beanie

    € 55
    product available
    • NEW ARRIVAL
    • Runway
    Varsity striped scarf | Fenty by Rihanna
    Fenty by Rihanna

    Varsity striped scarf

    € 85
    product available
    • NEW ARRIVAL
    Embellished velour leggings | Fenty by Rihanna
    Fenty by Rihanna

    Embellished velour leggings

    € 115
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Adjuster plaid cap | Fenty by Rihanna
    Fenty by Rihanna

    Adjuster plaid cap

    € 89
    product available
    • NEW ARRIVAL
    Sherpa-trimmed leather backpack | Fenty by Rihanna
    Fenty by Rihanna

    Sherpa-trimmed leather backpack

    € 345
    product available
    • NEW ARRIVAL
    Embellished velour leggings | Fenty by Rihanna
    Fenty by Rihanna

    Embellished velour leggings

    € 115
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Printed cotton crop top | Fenty by Rihanna
    Fenty by Rihanna

    Printed cotton crop top

    € 75
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    Hooded velour jacket | Fenty by Rihanna
    Fenty by Rihanna

    Hooded velour jacket

    € 155
    available sizes
    • XXS
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    • Runway
    Winter nubuck leather boots | Fenty by Rihanna
    Fenty by Rihanna

    Winter nubuck leather boots

    € 445
    available sizes
    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 7
      EU 40
    • UK 8
      EU 41

    Please choose your size:

    • UK 3
      EU 36
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • NEW ARRIVAL
    • Runway
    Cropped cotton turtleneck sweater | Fenty by Rihanna
    Fenty by Rihanna

    Cropped cotton turtleneck sweater

    € 145
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • Runway
    Mascot Bear plaid backpack | Fenty by Rihanna
    Fenty by Rihanna

    Mascot Bear plaid backpack

    € 245
    product available
  • Cotton-blend hoodie and slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend hoodie and slip dress

    € 305
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Printed cotton body | Fenty by Rihanna
    Fenty by Rihanna

    Printed cotton body

    € 119
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Cotton-blend track pants | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend track pants

    € 129
    available sizes
    • XXS
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • XL
    • Runway
    Cropped cotton polo top | Fenty by Rihanna
    Fenty by Rihanna

    Cropped cotton polo top

    € 119
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Cropped down jacket | Fenty by Rihanna
    Fenty by Rihanna

    Cropped down jacket

    € 425
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Jane over-the-knee boots | Fenty by Rihanna
    Fenty by Rihanna

    Jane over-the-knee boots

    € 549
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • NEW ARRIVAL
    • Runway
    Winter nubuck leather boots | Fenty by Rihanna
    Fenty by Rihanna

    Winter nubuck leather boots

    € 445
    available sizes
    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39

    Please choose your size:

    • UK 3
      EU 36
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
  • Cropped turtleneck sweater | Fenty by Rihanna
    Fenty by Rihanna

    Cropped turtleneck sweater

    € 155
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    Side Split trackpants | Fenty by Rihanna
    Fenty by Rihanna

    Side Split trackpants

    € 185
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • Runway
    Hike plaid backpack | Fenty by Rihanna
    Fenty by Rihanna

    Hike plaid backpack

    € 345
    product available
    • NEW ARRIVAL
    • Runway
    Oversized sweater | Fenty by Rihanna
    Fenty by Rihanna

    Oversized sweater

    € 205
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    Velour crop top | Fenty by Rihanna
    Fenty by Rihanna

    Velour crop top

    € 105
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Satin cap | Fenty by Rihanna
    Fenty by Rihanna

    Satin cap

    € 85
    product available
  • Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    € 135
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    € 129
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Johnycollar cropped cotton sweater | Fenty by Rihanna
    Fenty by Rihanna

    Johnycollar cropped cotton sweater

    € 145
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Hidden Pleat track pants | Fenty by Rihanna
    Fenty by Rihanna

    Hidden Pleat track pants

    € 215
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • Runway
    Envelope bag | Fenty by Rihanna
    Fenty by Rihanna

    Envelope bag

    € 149
    product available
  • Embroidered jacket and coat | Fenty by Rihanna
    Fenty by Rihanna

    Embroidered jacket and coat

    € 505
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    € 135
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Johnnycollar cropped sweater | Fenty by Rihanna
    Fenty by Rihanna

    Johnnycollar cropped sweater

    € 145
    available sizes
    • XXS
    • XS
    • S
    • M

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Plaid satin shorts | Fenty by Rihanna
    Fenty by Rihanna

    Plaid satin shorts

    € 185
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Plaid bra top | Fenty by Rihanna
    Fenty by Rihanna

    Plaid bra top

    € 169
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Lace-trimmed jumpsuit | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed jumpsuit

    € 245
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    • Runway
    Front Tearaway trackpants | Fenty by Rihanna
    Fenty by Rihanna

    Front Tearaway trackpants

    € 145
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Peak trapper hat | Fenty by Rihanna
    Fenty by Rihanna

    Peak trapper hat

    € 119
    product available
    • NEW ARRIVAL
    • Runway
    Wool minidress | Fenty by Rihanna
    Fenty by Rihanna

    Wool minidress

    € 825
    available sizes
    • XXS
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • Runway
    Powder leather bag | Fenty by Rihanna
    Fenty by Rihanna

    Powder leather bag

    € 185
    product available
  • Appliquéd cotton-blend hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Appliquéd cotton-blend hoodie

    € 155
    available sizes
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • XL
  • Eyelet jacket | Fenty by Rihanna
    Fenty by Rihanna

    Eyelet jacket

    € 465
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    • Runway
    Cotton-blend jumpsuit | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend jumpsuit

    € 319
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    Zip-up knitted maxi dress | Fenty by Rihanna
    Fenty by Rihanna

    Zip-up knitted maxi dress

    € 305
    available sizes
    • XS
    • S
    • M

    Please choose your size:

    • XXS
    • XS
    • S
    • M
    • L
  • Lace-up choker | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up choker

    € 35
    product available
    • NEW ARRIVAL
    • Runway
    Mascot Bear sherpa backpack | Fenty by Rihanna
    Fenty by Rihanna

    Mascot Bear sherpa backpack

    € 245
    product available
  • Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    € 129
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    • Runway
    Sherpa hood | Fenty by Rihanna
    Fenty by Rihanna

    Sherpa hood

    € 119
    product available
  • Mesh and lace slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Mesh and lace slip dress

    € 255
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Ruffle backpack | Fenty by Rihanna
    Fenty by Rihanna

    Ruffle backpack

    € 255
    product available

77 products