Boasting the fashion pack’s seal of approval, A.P.C. is the French brand known for its minimalist, pared-back aesthetic and your go-to label for effortless everyday wear.
THIS SEASON AT A.P.C.
Season after season, Jean Touitou proves that when it comes to modern minimalism there’s no contest – it has to be A.P.C.. Simple denim separates will give your wardrobe a versatile refresh, while the label’s new outerwear offerings are perfect for transitioning from winter to spring: think classic trench coats and boldly hued overcoats. When the summer heat hits, it’s all about lightweight cotton T-shirts and cropped short shorts that will bring Parisian nonchalance to any summer repertoire.
THE A.P.C. STORY
A.P.C., which stands for Atelier de Production et de Création, was founded in Paris in 1987 by Tunisian-born Jean Touitou. The signature style of clean lines and refined patterns immediately catapulted the brand to cult status.