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Joia floral midi dress
€ 465 € 186
60% off
20% off over €300
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VERONICA BEARD JOIA FLORAL MIDI DRESS
Veronica Beard’s dedication to creating a versatile and polished wardrobe is embodied in the Joia dress. Its vibrant floral print defines a classic midi silhouette, crafted from a fluid fabric that moves with grace. This piece offers an effortless transition from daytime engagements to evening events.
THE ART OF THE DETAIL
The Joia dress is defined by its striking red background, overlaid with a graphic printed floral motif. Made from a soft viscose fabric that offers a subtle drape, the design is cut to a flattering midi length. The silhouette is thoughtfully constructed with a V-neckline and short sleeves, while a self-tie belt and corresponding belt loops allow for an adjustable, defined waistline. Its thoughtful construction ensures both comfort and a refined profile, making it a standout piece in any curated collection. The design secures discreetly at the back.
HOW TO WEAR
Style the Joia dress with minimalist leather sandals and a woven tote for an elegant garden party or weekend brunch. For a seamless transition into the evening, pair it with heeled mules and a structured clutch, adding delicate gold jewelry to complement its warm tones. The dress’s vibrant pattern and refined silhouette make it an ideal choice for celebratory occasions, such as daytime weddings or upscale luncheons. Its inherent versatility allows it to be dressed up or down, ensuring it remains a relevant and cherished part of your wardrobe.
ABOUT VERONICA BEARD
Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the eponymous brand was born from a desire to create a modern uniform for the multifaceted woman. Known for their signature dickey jackets and a masterful blend of classic tailoring with feminine details, the designers build collections piece by piece. Each design, including the Joia dress, reflects the brand’s core philosophy: to create clothing that is as stylish as it is functional, empowering women to feel confident and chic every day.
