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Fenty by Rihanna sees the superstar – quite rightly – turn her hand to fashion.

This season at Fenty by Rihanna

Taking collegiate looks and reworking them with a dose of defiant cool, Rihanna delivers a show-stopping new season. Plaid skirts, puffer jackets and ample pinstripes give this collection its preppy rebel feel. The label’s fervently loved platform sneakers have been updated with an extra chunky work boot sole for a dramatic look in a host of new finishes. We can’t wait to mix and match some of the flirtatious tomboy styles for a sporty chic feel.

The Fenty by Rihanna story

Adored as much for her fashionability as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”

    • NEW ARRIVAL
    Cleated Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Cleated Creeper suede sneakers

    $ 169
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
    • NEW ARRIVAL
    Cleated Creeper suede sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Cleated Creeper suede sneakers

    $ 169
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Ruffle embroidered choker | Fenty by Rihanna
    Fenty by Rihanna

    Ruffle embroidered choker

    $ 31
    product available
  • Satin cap | Fenty by Rihanna
    Fenty by Rihanna

    Satin cap

    $ 94
    product available
  • Lace-up choker | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up choker

    $ 31
    product available
  • Ruffle backpack | Fenty by Rihanna
    Fenty by Rihanna

    Ruffle backpack

    $ 315
    product available
  • Lace-trimmed jumpsuit | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed jumpsuit

    $ 305
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Embroidered jacket and coat | Fenty by Rihanna
    Fenty by Rihanna

    Embroidered jacket and coat

    $ 627
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Mesh and lace slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Mesh and lace slip dress

    $ 316
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Cotton-blend hoodie and slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend hoodie and slip dress

    $ 378
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    $ 168
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    $ 157
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    $ 168
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Eyelet jacket | Fenty by Rihanna
    Fenty by Rihanna

    Eyelet jacket

    $ 578
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    $ 157
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Faux fur slides | Fenty by Rihanna
    Fenty by Rihanna

    Faux fur slides

    $ 94
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • The Trainer Hi sneakers | Fenty by Rihanna
    Fenty by Rihanna

    The Trainer Hi sneakers

    $ 199
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • The Trainer Hi sneakers | Fenty by Rihanna
    Fenty by Rihanna

    The Trainer Hi sneakers

    $ 199
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Bow slides | Fenty by Rihanna
    Fenty by Rihanna

    Bow slides

    $ 94
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Bow sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Bow sneakers

    $ 168
    available sizes
    • UK 6.5
      US 9.5
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Lace-up leather mules | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up leather mules

    $ 421
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 8
      US 11

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
  • Satin slippers | Fenty by Rihanna
    Fenty by Rihanna

    Satin slippers

    $ 94
    sold out
    sold out

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Satin hat | Fenty by Rihanna
    Fenty by Rihanna

    Satin hat

    $ 105
    sold out
    sold out
  • Satin sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Satin sneakers

    $ 168
    sold out
    sold out

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

24 products