Originally intended as a younger, more renegade and ultimately more accessible diffusion of the Alexander McQueen line, McQ Alexander McQueen has quickly grown into a contemporary cult classic of its own right. Fiercely feminine, the label explores the rebellious interpretation of romance that founder Lee McQueen was famed for.
With storytelling at the forefront of the McQueen legacy, the McQ Alexander McQueen label makes individualism its protagonist, delving into the arts of hyper embellishment – think slashes, lacquering and zips – to tell its tale.
Every piece from McQ Alexander McQueen receives the brand's signature rebellious touch. An eyelet dress is finished with leather, a T-shirt is adorned with skull motifs, while a simple sweater is decorated with romantic swallows.
