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We’re joining the long list of fans following this designer’s latest styles.


Shop less, but shop smart – Mara Hoffman is at the very forefront of an entirely new approach to design, intentionally opting for making fewer clothes, but making them last – and choosing eco-friendly, chemical-eschewing fabrications. “It’s cool to re-wear things,” she explains, and at the heart of it, isn’t that true – a great collection should be the one you don’t want to stop pulling out of your wardrobe and reconfiguring? Bold hues, lace-up detailing and seductive silhouettes have enduring potential. We can’t wait to try the Cher One Shoulder Maillot with its sleek look and instant allure.


Hailing from the chicken wing capital of Buffalo, New York, Mara Hoffman is a graduate of Parsons School of Design and Central Saint Martins College of Arts and Design in London. With a brand known for wildly colourful, globally-inspired prints and pieces, Hoffman got her first big break in NYC when Patricia Field – a stylist for Sex and the City – stopped her in the street to compliment her outfit. A $5,000 sample order later, the origin story of an American brand was formed. Hoffman’s aesthetic references her hippie-esque lifestyle and incorporates elements of nature and fantasy. Celebrities from Jessica Simpson to Katy Perry count themselves as fans of the designer’s printed swimwear line.


We no longer carry this designer!