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Athena Procopiou: proving that dreamy, bohemian style can be as effortless as it looks.


FW17 at Athena Procopiou brings a soft, romantic look to the label’s signature aesthetic with delicate florals and floaty silhouettes. The usually soft colour palette is brightened up with touches of pink, while the peasant-inspired tiered skirts and off-the-shoulder necklines add a hint of feminine allure. We can’t wait to wear the flower-printed dresses with biker boots for a tough-luxe twist.


Although the label started out as just a capsule collection of scarves, Athena Procopiou quickly branched out to design some of the most covetable collections of resort-ready clothing. Procopiou’s roots in illustration are shown in her prints – each artistic pattern is thoughtfully designed by the designer herself to ensure it matches the label’s vision of bohemian beauty. The striking dresses, jumpsuits and kimonos look just as good in urban settings as they do at festivals or on tropical beaches. Embody the free-spirited attitude by slipping into one of the colourful maxi dresses.

Athena Procopiou

13 products

13 products