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Proving that dreamy, bohemian style can be as effortless as it looks.


SS17 at Athena Procopiou brings a soft, romantic look to the label’s signature aesthetic with delicate florals and floaty silhouettes. The muted colour palette is brightened up with touches of pink, while the peasant-inspired tiered skirts and off-the-shoulder necklines add a hint of feminine allure. We can’t wait to wear the ivory and grey flower-printed dress with its dreamy self-tie shoulder straps.


Although the label started out as just a capsule collection of scarves, Athena Procopiou quickly branched out to design some of the most covetable collections of resort-ready clothing. Procopiou’s roots in illustration are shown in her prints – each artistic pattern is thoughtfully designed by the designer herself to ensure it matches the label’s vision of bohemian beauty. The striking dresses, jumpsuits and kimonos look just as good in urban settings as they do at festivals or on tropical beaches. Embody the free-spirited attitude by slipping into one of the colourful maxi dresses.

14 products

14 products