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Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

31 products

    • New designer
    Checked wool-blend high-rise shorts | Area available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished wool-blend bra | Area
    Area

    Embellished wool-blend bra

    € 485

    € 242

    50% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished satin minidress | Area
    Area

    Crystal-embellished satin minidress

    € 725

    € 362

    50% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndsooth wool-blend miniskirt | Area
    Area

    Houndsooth wool-blend miniskirt

    € 725

    € 507

    30% off
    available sizes
    • US 4
      XS-S
    • US 8
      M-L
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished ear cuff | Area
    Area

    Embellished ear cuff

    € 155

    € 108

    30% off
    product available
    • New designer
    Logo crystal-embellished choker | Area
    Area

    Logo crystal-embellished choker

    € 275

    € 165

    40% off
    product available
    • New designer
    Embellished ruched minidress | Area
    Area

    Embellished ruched minidress

    € 725

    € 507

    30% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    € 805

    € 563

    30% off
    available sizes
    • US 2
      XXS
    • US 4
      XS-S
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Halterneck embellished minidress | Area
    Area

    Halterneck embellished minidress

    € 365

    € 255

    30% off
    available sizes
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Sequined minidress | Area
    Area

    Sequined minidress

    € 805

    € 563

    30% off
    available sizes
    • US 4
      XS-S

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    € 2,425

    € 1,697

    30% off
    available sizes
    • XS/S

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Feather-trimmed embellished ear cuff | Area
    Area

    Feather-trimmed embellished ear cuff

    € 155

    € 108

    30% off
    product available
    • New designer
    Embellished hoop earrings | Area
    Area

    Embellished hoop earrings

    € 195

    € 136

    sold out
    sold out
    • NEW ARRIVAL
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    € 1,615
    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Houndstooth wool-blend blazer | Area
    Area

    Houndstooth wool-blend blazer

    € 1,499

    € 749

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • New designer
    Embellished blazer minidress | Area
    Area

    Embellished blazer minidress

    € 1,295

    € 777

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Medium crystal-embellished choker | Area
    Area

    Medium crystal-embellished choker

    € 275

    € 192

    sold out
    sold out
    • New designer
    Feather-trimmed Houndsooth wool and cotton-blend minidress | Area sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    € 405

    € 243

    sold out
    sold out

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Crystal-embellished cropped blazer | Area
    Area

    Crystal-embellished cropped blazer

    € 1,049

    € 629

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cutout high-rise straight jeans | Area
    Area

    Embellished cutout high-rise straight jeans

    € 565

    € 339

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bodysuit | Area
    Area

    Crystal-embellished bodysuit

    € 365

    € 219

    sold out
    sold out

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Embellished cutout high-rise wide-leg jeans | Area
    Area

    Embellished cutout high-rise wide-leg jeans

    € 565

    € 339

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished denim miniskirt | Area
    Area

    Embellished denim miniskirt

    € 645

    € 451

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bra | Area
    Area

    Crystal-embellished bra

    € 889

    € 622

    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Embellished cropped denim jacket | Area
    Area

    Embellished cropped denim jacket

    € 805

    € 563

    30% off
    available sizes
    • US 2
      XXS

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Checked wool-blend blazer | Area
    Area

    Checked wool-blend blazer

    € 1,255

    € 627

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Feather-trimmed high-rise denim shorts | Area
    Area

    Feather-trimmed high-rise denim shorts

    € 485

    € 291

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished miniskirt | Area
    Area

    Crystal-embellished miniskirt

    € 645

    € 387

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndstooth wool-blend crop top | Area
    Area

    Houndstooth wool-blend crop top

    € 645

    € 322

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cotton-blend minidress | Area
    Area

    Embellished cotton-blend minidress

    € 769

    € 384

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL

31 products