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Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

31 products

    • New designer
    Checked wool-blend high-rise shorts | Area available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished wool-blend bra | Area
    Area

    Embellished wool-blend bra

    € 532

    € 266

    50% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished satin minidress | Area
    Area

    Crystal-embellished satin minidress

    € 800

    € 400

    50% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndsooth wool-blend miniskirt | Area
    Area

    Houndsooth wool-blend miniskirt

    € 800

    € 560

    30% off
    available sizes
    • US 4
      XS-S
    • US 8
      M-L
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished ear cuff | Area
    Area

    Embellished ear cuff

    € 168

    € 117

    30% off
    product available
    • New designer
    Logo crystal-embellished choker | Area
    Area

    Logo crystal-embellished choker

    € 301

    € 180

    40% off
    product available
    • New designer
    Embellished ruched minidress | Area
    Area

    Embellished ruched minidress

    € 800

    € 560

    30% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    € 885

    € 619

    30% off
    available sizes
    • US 2
      XXS
    • US 4
      XS-S
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Halterneck embellished minidress | Area
    Area

    Halterneck embellished minidress

    € 402

    € 281

    30% off
    available sizes
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Sequined minidress | Area
    Area

    Sequined minidress

    € 889

    € 622

    30% off
    available sizes
    • US 4
      XS-S

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    € 2,676

    € 1,873

    30% off
    available sizes
    • XS/S

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Feather-trimmed embellished ear cuff | Area
    Area

    Feather-trimmed embellished ear cuff

    € 168

    € 117

    30% off
    product available
    • New designer
    Embellished hoop earrings | Area
    Area

    Embellished hoop earrings

    € 215

    € 150

    sold out
    sold out
    • NEW ARRIVAL
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    € 1,782
    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Houndstooth wool-blend blazer | Area
    Area

    Houndstooth wool-blend blazer

    € 1,653

    € 826

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • New designer
    Embellished blazer minidress | Area
    Area

    Embellished blazer minidress

    € 1,425

    € 855

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Medium crystal-embellished choker | Area
    Area

    Medium crystal-embellished choker

    € 301

    € 210

    sold out
    sold out
    • New designer
    Feather-trimmed Houndsooth wool and cotton-blend minidress | Area sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    € 442

    € 265

    sold out
    sold out

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Crystal-embellished cropped blazer | Area
    Area

    Crystal-embellished cropped blazer

    € 1,157

    € 694

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cutout high-rise straight jeans | Area
    Area

    Embellished cutout high-rise straight jeans

    € 621

    € 372

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bodysuit | Area
    Area

    Crystal-embellished bodysuit

    € 402

    € 241

    sold out
    sold out

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Embellished cutout high-rise wide-leg jeans | Area
    Area

    Embellished cutout high-rise wide-leg jeans

    € 621

    € 372

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished denim miniskirt | Area
    Area

    Embellished denim miniskirt

    € 710

    € 497

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bra | Area
    Area

    Crystal-embellished bra

    € 978

    € 684

    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Embellished cropped denim jacket | Area
    Area

    Embellished cropped denim jacket

    € 889

    € 622

    30% off
    available sizes
    • US 2
      XXS

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Checked wool-blend blazer | Area
    Area

    Checked wool-blend blazer

    € 1,385

    € 692

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Feather-trimmed high-rise denim shorts | Area
    Area

    Feather-trimmed high-rise denim shorts

    € 532

    € 319

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished miniskirt | Area
    Area

    Crystal-embellished miniskirt

    € 710

    € 426

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndstooth wool-blend crop top | Area
    Area

    Houndstooth wool-blend crop top

    € 710

    € 355

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cotton-blend minidress | Area
    Area

    Embellished cotton-blend minidress

    € 849

    € 424

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL

31 products