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DJ-turned-designer Peggy Gou transforms her heritage and music experience into "high-end, high-octane streetwear." KIRIN, which means "giraffe" in Korean, takes inspiration from the artist's colorful and energetic style by mixing mythological motifs with retro club-culture graphics.

The idea for the label began while Gou was performing at the Mytheresa x Off-White event and was approached by Virgil Abloh and New Guards Group to help transform her creative vision into a reality. However, this isn't Gou's first encounter with the industry: she studied at the London College of Fashion and worked as an editorial assistant at Harper's Bazaar Korea.


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