In 1966, two mountaineering friends founded The North Face in California, naming it after the most challenging side of the mountain to climb. This spirit of taking on life’s greatest challenges has informed the brand’s approach to clothing ever since, and its line of performance-based menswear includes men’s jackets and coats, including rain jackets, along with style-focused designs like parkas, shorts and camo jackets. Each encourages the wearer to follow the brand’s motto: Never Stop Exploring.