Preen by Thornton Bregazzi is all about less obvious design choices. The brand has developed a reputation for striking the perfect balance between toughness and softness. Victoriana ruffles, feminine frills and elegant florals are interspersed with masculine cuts and punkish elements.

Headed up by Thea Bregazzi and Justin Thornton – who are partners in both life and work – Preen by Thornton Bregazzi was founded in London in 1996. After outgrowing its small Notting Hill-based boutique, the label has gone on to gain a loyal following worldwide with its deconstructed take on romantic dressing.