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MSGM’s pop-art colours and statement silhouettes make the label a collection of hero pieces.

THIS SEASON AT MSGM

Massimo Giorgetti’s love for pop culture is tangible in MSGM’s collection this season. Surfing, indie pop bands, and Ugo Rondinone’s “Seven Magic Mountains” sculptures were all cited as references, resulting in an offering that exuded “joie de vivre” chic: neon floral prints, high-contrast tropical leaf motifs, and ruffle trims enlivened playful styles. We’re also excited about the lace party dresses. One floor-sweeping silhouette is crafted from a point d’esprit fabric that features eye and heart embellishments and a lip-print lining.

THE MSGM STORY

A former DJ, founder of fashion label MSGM Massimo Giorgetti understands that, in music, emotion travels aurally; in fashion – his chosen professional medium – it's conveyed both visually and tactilely. He has thus produced a line best described as a drama that appeals to the sartorial senses – one that's dynamic and sensual. Statement construction, bold colouring, and a play on texture form the vocabulary of MSGM's language, a poetic ode to street style in a Milanese market dominated by heritage.  

29 products

  • Crêpe minidress | MSGM
    MSGM

    Crêpe minidress

    £ 390
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Crêpe minidress | MSGM
    MSGM

    Crêpe minidress

    £ 390
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Cotton hoodie | MSGM
    MSGM

    Cotton hoodie

    £ 200
    available sizes
    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14

    Please choose your size:

    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14
  • Striped cotton sweater | MSGM available sizes
    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12

    Please choose your size:

    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
  • Floral-printed cotton top | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Oversized cotton shirt | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Floral-printed cotton dress | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Floral-printed cotton dress | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Sleeveless top | MSGM
    MSGM

    Sleeveless top

    £ 325
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
    • NEW ARRIVAL
    Checked tweed blazer | MSGM
    MSGM

    Checked tweed blazer

    £ 655
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
    • NEW ARRIVAL
    Ruffled striped dress | MSGM
    MSGM

    Ruffled striped dress

    £ 575
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Printed halterneck top | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • NEW ARRIVAL
    Ruffled cotton shirt | MSGM
    MSGM

    Ruffled cotton shirt

    £ 350
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Tulle gown | MSGM
    MSGM

    Tulle gown

    £ 1,005
    available sizes
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12

    Please choose your size:

    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • NEW ARRIVAL
    Cotton-blend tweed dress | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Printed cotton T-shirt | MSGM available sizes
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14

    Please choose your size:

    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14
    • NEW ARRIVAL
    Cropped trousers | MSGM
    MSGM

    Cropped trousers

    £ 225
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Cotton-blend jacket | MSGM
    MSGM

    Cotton-blend jacket

    £ 655
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • NEW ARRIVAL
    Printed halter dress | MSGM
    MSGM

    Printed halter dress

    £ 730
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Embroidered cotton shirt | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
    • NEW ARRIVAL
    Sleeveless halter dress | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Floral-printed maxi dress | MSGM available sizes
    • IT 38
      UK 6
    • IT 42
      UK 10
    • IT 44
      UK 12

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • NEW ARRIVAL
    Cotton dress | MSGM
    MSGM

    Cotton dress

    £ 375
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
    • IT 48
      UK 16
  • Lace gown | MSGM
    MSGM

    Lace gown

    £ 1,005
    available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
  • Cotton hoodie | MSGM
    MSGM

    Cotton hoodie

    £ 200
    available sizes
    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14

    Please choose your size:

    • XS
      UK 6
    • S
      UK 8
    • M
      UK 10
    • L
      UK 12
    • XL
      UK 14
  • Printed tulle dress | MSGM
    MSGM

    Printed tulle dress

    £ 1,205
    available sizes
    • IT 40
      UK 8
    • IT 44
      UK 12

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • NEW ARRIVAL
    Tweed cotton-blend cardigan | MSGM available sizes
    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Tulle dress | MSGM
    MSGM

    Tulle dress

    £ 645
    available sizes
    • IT 40
      UK 8

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12
    • IT 46
      UK 14
  • Crystal-embellished dress | MSGM available sizes
    • IT 38
      UK 6

    Please choose your size:

    • IT 38
      UK 6
    • IT 40
      UK 8
    • IT 42
      UK 10
    • IT 44
      UK 12

29 products