A contemporary Scandinavian design aesthetic makes the clothing from Ganni wearable day in and day out. While dresses and shirts delight with bold flower prints, the straight leg trousers have a sportswear-inspired edge. The brand's creative director, Ditte Reffstrup, designs casual womenswear that can be dressed in different ways, depending on your individual style. Shop Ganni's latest collection and fall in love with wardrobe essentials that suit the needs of an office dress code to garments, perfect for evening events.
A new approach to Scandinavian fashion
The Copenhagen-based company was founded in 2000, by a gallery owner and started with a range of shirts and cashmere knit. Nowadays, Ganni features unique collections of ready-to-wear clothing, shoes, accessories and lingerie. Notably, the designer also won the Danish Elle Style Award in the category “brand of the year”, in 2014. Their effortless and easy-to-wear creations enjoy great popularity among the fashion crowd for merging Nordic minimalism with playful details.
Styling from day to night
Ganni is worn by an array of street style icons, it-girls and top models. On days, you wish for an easy and quick style fix, take inspiration from Jessica Alba and wear a floral Ganni maxi dress. Team it with flat sandals and sunglasses for a summer event or wear a bikini underneath the garment when heading to the beach. However, if running errands in the city, is on your agenda and you wish for a more practical approach, the label's menswear-inspired denim jacket and jeans selection work supremely. Pair the ensemble with a printed t-shirt and trainers for a laid-back attire.
The name's clothing isn't just for daytime duties; it also works perfectly when getting ready for a night out with friends. We advocate teaming a silk shirt dress with a set of platform heels and an embellished clutch bag.
Discover the chic clothing by Ganni online at Mytheresa and also admire other Scandinavian brands, such as Acne Studios or Saks Potts. Benefit from our style advice and customer service team, who will be delighted to help advise when placing an order.