Designed for women with an appreciation for streamlined luxury, Max Mara’s heritage of Italian craftsmanship is applied to sophisticated silhouettes and neutral color palettes.
Now a monolithic entity in high fashion, Max Mara was founded in 1951 by Achille Maramotti as a revolutionary establishment that made luxury clothing – in particular, coats – more accessible to women through manufacturing rather than the traditional handmade processes. Since the label's launch, it's continued to refine and reinvent its minimalist and modern aesthetic that it calls the “tailoring cult.” Today, it is one of the largest fashion groups in the world.
Max Mara was a pioneer in creating accessible, high-end fashion, and remains one of Italy’s most powerful fashion houses to this day. Whether it’s evening dresses, accessories, a camel coat or a tailored jacket, Max Mara’s clothing designs cement the brand’s reputation as one of the original houses of Italian luxury and timeless elegance.