Chloé girl through the decades

The luxury French house Chloé was founded by Gaby Aghion in 1952. After moving to Paris from Egypt, she noticed that there was a hole in the market for luxury clothing, which could be bought off the racks and were not as time-consuming to make as couture. Aghion was the first to coin the term prêt-à-porter, which translates to ready-to-wear. Her aim was to create a modern approach to femininity and give females an outlet to express their natural strength while still being pretty, and sophisticated. Free-spirited It-girls all over the globe obsess over Chloé bags and the brand’s design aesthetic embodies the bohemian sensibility of the 70’s, think Jane Birkin.

Chloé's approach to dressing

The Chloé girl is ladylike yet cool and streetwise. This reflects well in the clothes she chooses to wear but also in the way she carries herself. Known for their delicate color palette, Chloé clothes provide a great alternative for the woman who wants to stand out in a sea of black fashion uniforms. Opt for a Chloé dress in a relaxed silhouette as part of your everyday look. Pair one of their printed dresses with retro sunglasses, and Chloé boots for a dreamy look that is as suitable for a weekend brunch as it is for date night.

Chloé is about giving women the power to be themselves. The brand’s separates give you the ability to do just that. Whether you opt to wear a pastel matching blazer and trouser combo or prefer to combine one of their maxi skirts with a wool blend sweater, their newest selection offers countless opportunities to mix and style as desired. Accessorize with the Chloé Faye bag and you’ll have an outfit that is work-appropriate and commands respect as well as admiration.

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