Balmain’s designs aren’t for the faint-hearted. A sense of tough glamour runs through its clothes, which – often showcasing lavish embroidery, sculpted silhouettes, sharp shoulders and rich jewel tones – are equal parts flattering and commanding.
Founder Pierre Balmain’s vision was one of femininity and no-holds-barred opulence, and his creations were adored by the likes of Audrey Hepburn, Josephine Baker and Brigitte Bardot. Under the direction of Olivier Rousteing, the brand’s decadent design codes remain intact, now infused with a heady rock ‘n’ roll attitude for the modern woman.
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