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If there’s one common thread running through all of ALYX’s designs, it’s a strong streetwear influence. While its designs are produced in Italy, the brand is based in New York, and its urban roots serve as an ongoing undercurrent throughout its influencer-approved pieces.

ALYX is the brainchild of Matthew Williams, who draws upon his upbringing in sunkissed California – and his contrasting experiences in America’s fast-paced, gritty fashion capital – to inform his designs. The label’s weekend-ready styles have been popping up in street style shots since its FW15 womenswear debut.


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