Boasting the fashion pack’s seal of approval, A.P.C. is the French brand known for its pared-back aesthetic and your go-to label for effortless everyday wear. From easygoing denim to must-have accessories, each coveted collection is fueled by insouciant Parisian style.
A.P.C. – Atelier de Production et de Création – was founded in Paris in 1987 by Tunisian-born Jean Touitou, who was joined by his wife Judith Touitou as creative director. The signature style of clean lines and refined patterns immediately catapulted the brand to cult status. Season after season, the label proves itself as the name to know for modern minimalism at its best.