Champion, the iconic American sportswear label, has inspired an active lifestyle since 1919. Favored for decades by Olympic athletes and professional players, the brand has recently found a fresh crop of fans, and the new-generation have taken Champion from sports stadiums straight to the streets.

Utilizing their almost 100-year old archive for inspiration, the Champion team invigorate the brand’s expansive history by consistently collaborating with future-tastemakers and luxury designer houses. The signature C logo takes pride of place on the label’s range of sweatshirts and off-duty staples, acting as a modern day medallion of cool.