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MSGM’s pop-art colours and statement silhouettes make the label a collection of hero pieces.

THIS SEASON AT MSGM

Massimo Giorgetti’s love for pop culture is tangible in MSGM’s collection this season. Surfing, indie pop bands, and Ugo Rondinone’s “Seven Magic Mountains” sculptures were all cited as references, resulting in an offering that exuded “joie de vivre” chic: neon floral prints, high-contrast tropical leaf motifs, and ruffle trims enlivened playful styles. We’re also excited about the lace party dresses. One floor-sweeping silhouette is crafted from a point d’esprit fabric that features eye and heart embellishments and a lip-print lining.

THE MSGM STORY

A former DJ, founder of fashion label MSGM Massimo Giorgetti understands that, in music, emotion travels aurally; in fashion – his chosen professional medium – it's conveyed both visually and tactilely. He has thus produced a line best described as a drama that appeals to the sartorial senses – one that's dynamic and sensual. Statement construction, bold colouring, and a play on texture form the vocabulary of MSGM's language, a poetic ode to street style in a Milanese market dominated by heritage.  

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13 products

    • NEW ARRIVAL
    Crêpe minidress | MSGM
    MSGM

    Crêpe minidress

    € 420
    available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL
    • NEW ARRIVAL
    Crêpe minidress | MSGM
    MSGM

    Crêpe minidress

    € 420
    available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL
    • NEW ARRIVAL
    Cotton hoodie | MSGM
    MSGM

    Cotton hoodie

    € 215
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Striped cotton sweater | MSGM
    MSGM

    Striped cotton sweater

    € 460
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • NEW ARRIVAL
    Floral-printed cotton top | MSGM available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL
    • NEW ARRIVAL
    Oversized cotton shirt | MSGM
    MSGM

    Oversized cotton shirt

    € 380
    available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL
    • NEW ARRIVAL
    Floral-printed cotton dress | MSGM available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • NEW ARRIVAL
    Floral-printed cotton dress | MSGM available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • NEW ARRIVAL
    Sleeveless top | MSGM
    MSGM

    Sleeveless top

    € 350
    available sizes
    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • IT 48
      XL
    • NEW ARRIVAL
    Printed cotton T-shirt | MSGM available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Printed tulle dress | MSGM
    MSGM

    Printed tulle dress

    € 1,305
    sold out
    sold out

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • NEW ARRIVAL
    Tulle dress | MSGM
    MSGM

    Tulle dress

    € 695
    sold out
    sold out

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L
    • IT 46
      L-XL
    • NEW ARRIVAL
    Crystal-embellished dress | MSGM
    MSGM

    Crystal-embellished dress

    € 1,275
    available sizes
    • IT 44
      M-L

    Please choose your size:

    • IT 38
      XXS
    • IT 40
      XS-S
    • IT 42
      S-M
    • IT 44
      M-L

13 products