A marriage of urban sportswear and shape-celebrating must-haves, cue YEEZY for the real look of the moment.
Kanye West approached YEEZY’s Season 6 with a clear awareness of where life, art, and branding converge. Pivoting from prior collections, this season was presented sans runway – instead, the pieces were modelled by Kim Kardashian. These paparazzi-inspired Instagram photographs of Kim in LA were then posted around Miami, right in time for the Art Basel international art fair. The unique presentation showcased YEEZY’s meta tone, questioning the point at which art becomes commentary, commentary becomes commerce, and back again. As for what we saw there? The transparent footwear styles are back in updated silhouettes, continuing the call for sensual, minimalist looks, while pieces like the flannel-lined denim jacket are streetwear-savvy and loungewear ready. Whether it’s art, social commentary, or both: We’ll be among those who covet it.