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The idea for SIR came to best friends Nikki Campbell and Sophie Coote during a month of traveling – a fitting beginning for a label with wanderlust at its heart. An acronym for “separates, intimates and ready-to-wear,” SIR equips the modern woman with effortlessly feminine pieces that belong in her suitcase—and indeed, everyday wardrobe.

Drawing inspiration from the Australian duo’s coastal upbringings, what began as an online-only capsule collection has quickly grown into an expansive selection ranging from dresses to two-piece suiting. From beach to boardroom, SIR has you covered with a new standard in wardrobe essentials.

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33 products

33 products