Prada’s roots date back to 1913, but it was Miuccia Prada who transformed the business into the fashion powerhouse as we know it today. Joined by Raf Simons as co-creative director in 2020, the brand never strays from defining premium luxury with an immaculate attention to detail.
Never one to follow trends, Prada is renowned for setting the tone of the future of fashion, and leads where others dare to follow. Whether celebrating feminism or experimenting with feathers, the brand utilizes their archive of timeless designs as a canvas for cutting-edge, coolly-contemporary pieces that continue to define the landscape of fashion.
Any accessory from Prada comes packed with instant recognition. A structured saffiano leather backpack featuring the brand's metallic logo imbues contemporary cool, while sculptural boots often exemplify the mood for the new season. Sneakers are seen on the runway lending a futuristic touch to feminine designs, while a pair of Prada sunglasses has the power to become a cult-classic the second it appears at Fashion Week.