Since it was established in 1968, Etro has successfully kept the fashion world captivated with its free-spirited attitude and eclectic prints.
SS17 at Etro is rich with individual pieces that deserve to be treasured for a lifetime. Veronica Etro chose to create pieces that would translate directly to the street without losing that kaleidoscopic Etro vibe. This season, we were instantly drawn to the paisley-printed offerings – think vibrant cover-ups perfect for the beach. If it's a more minimalist look you’re after, check out the brand’s floor-sweeping gowns in geometric patterns for a simple spin on chic.
Etro prints are instantly recognisable, with charming paisley swirls at the core of the brand’s identity. Designer Veronica Etro keeps the Etro family tradition alive, referencing the substantial archives and mixing established styles with modern, fresh ideals.
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