Edun is the hugely coveted label that proves ethical fashion doesn’t have to compromise on style.
“This is our first time doing something really feminine—our version of feminine,” says designer Danielle Sherman, a decision that led to a heavenly FW16 collection. Fabulous creations crafted from ethically sourced tweed, denim and leather cascaded down the runway, delighting buyers and editors alike. We can’t wait to wrap up in the neutral knits this winter – a nude-peach hue is perfect for day, while a soft grey number comes with a cosy scarf. When it comes to making an after-dark statement, check out this season's sultry slip dress, a slinky piece that’s a sure-fire hit in the glamour stakes.
Founded in 2005 by Bono and Ali Hewson, Edun is an ethically focused high-end fashion brand that aims to promote trade in Africa by sourcing production across the continent. In 2009 it became part of the LVMH group, which served as a seal of approval that this was one to watch. Ten years on and Edun is as fresh as ever, masterfully balancing substance and style.