Edun is the hugely coveted label that proves ethical fashion doesn’t have to compromise on style.
Edun's new-season collection for Pre-Spring 2017 plays most artfully with the humble stripe. The leitmotif locks in instant allure, whether in the construction of stylishly structural garments, lustworthy prints or even fringe detailing that finishes cropped trousers in a way we now want all of our trousers to be finished! Nota bene: everybody at mytheresa.com HQ is after that silk kimono.
Founded in 2005 by Bono and Ali Hewson, Edun is an ethically focused high-end fashion brand that aims to promote trade in Africa by sourcing production across the continent. In 2009 it became part of the LVMH group, which served as a seal of approval that this was one to watch. Ten years on and Edun is as fresh as ever, masterfully balancing substance and style.