Edun is the hugely coveted label that proves ethical fashion doesn’t have to compromise on style.
Founded in 2005 by Bono and Ali Hewson, Edun is an ethically focused high-end fashion brand that aims to promote trade in Africa by sourcing production across the continent. In 2009 it became part of the LVMH group, which served as a seal of approval that this was one to watch. Ten years on and Edun is as fresh as ever, masterfully balancing substance and style.
Edun dazzles this season with an exotic collection inspired by Central Africa and the ceremonial dance outfits of the Kuba Kingdom. Backless slippers with a streamlined almond toe are adorned with delicate tassels for the chicest summer footwear option around. A bright orange top embellished with white buttons also showcases the season’s ever-popular off-the-shoulder trend to great effect. Be sure to take a look at the divinely tasseled tuxedo-inspired jumpsuit too – we can’t get enough of the seductive red style, a perfectly elegant eveningwear option.