New York-based label Proenza Schouler has established a cult following for its urban-cool aesthetic, drawing inspiration from contemporary art and youth culture to create an impeccably crafted collection.
While at Parsons, The New School for Design, Jack McCollough and Lazaro Hernandez collaborated on their graduating collection, calling it Proenza Schouler – a combination of their mothers’ maiden names. The duo has continued to define contemporary American fashion through their mainline as well as the Proenza Schouler White Label.
From the cult-classic PS1 handbags to sleek boots and an enviable collection of urban-cool clothing, Proenza Schouler is the New York label you need to know. We can’t wait to get our hands on envy-inducing sculptural dresses this season.
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