VETEMENTS is the brand name on everybody’s lips, zhooshing up Paris Fashion Week like none other.
Made in collaboration with and as an homage to brands such as Juicy Couture, Levi's, Reebok – to name but a few – much of the latest VETEMENTS collection sees the brand take (arguably) its strongest stance on "streetwear" to date. We've fallen hard for the tracksuits and denim staples, all of which have been given the Demna and co. touch. We're equally smitten with the floaty, frilly dresses, which we can't wait to contrast under a perfectly oversized parka or puffer.
VETEMENTS is the label to come from a collective based between Düsseldorf and Paris, launching at mytheresa.com in early 2016. To say that we’re thrilled to have it on our books would be an understatement. Led by newly appointed Balenciaga creative director Demna Gvasalia, the troupe of talents are putting a new spin on chic. Having honed their friendship as well as their craft at Margiela, they are using VETEMENTS to question the very essence of fashion.