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Fenty by Rihanna sees the superstar – quite rightly – turn her hand to fashion.

This season at Fenty by Rihanna

Rihanna set the tone for the latest collection by staging the label’s runway show in Paris. The French influence was clearly seen in the Marie Antoinette-style details such as the corset-like ties and delicate lace trims, but each piece was given a dose of urban, raw attitude as you would expect from the singer-songwriter-turned-designer. Exaggerated layering in hues of pale pink and green means each silhouette has its own effortlessly cool slouch. And who could forget those cult-favourite furry sliders and platform sneakers? They’re an envy-inducing way to top off any off-duty ensemble.

The Fenty by Rihanna story

Adored as much for her fashionability as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”

23 products

    • NEW ARRIVAL
    Bow slides | FENTY by Rihanna
    FENTY by Rihanna

    Bow slides

    $ 92
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
    • NEW ARRIVAL
    Cotton-blend trackpants | FENTY by Rihanna
    FENTY by Rihanna

    Cotton-blend trackpants

    $ 245
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Bow sneakers | FENTY by Rihanna
    FENTY by Rihanna

    Bow sneakers

    $ 163
    available sizes
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
    • NEW ARRIVAL
    Cotton-blend flared trousers | FENTY by Rihanna
    FENTY by Rihanna

    Cotton-blend flared trousers

    $ 385
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Boxing & Bomber lace-up leggings | FENTY by Rihanna
    FENTY by Rihanna

    Boxing & Bomber lace-up leggings

    $ 139
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Cropped jersey sweatshirt | FENTY by Rihanna
    FENTY by Rihanna

    Cropped jersey sweatshirt

    $ 184
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Cotton-blend flared trousers | FENTY by Rihanna
    FENTY by Rihanna

    Cotton-blend flared trousers

    $ 385
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Cotton-blend crop top | FENTY by Rihanna
    FENTY by Rihanna

    Cotton-blend crop top

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    appliqué cropped cotton-blend top | FENTY by Rihanna
    FENTY by Rihanna

    appliqué cropped cotton-blend top

    $ 81
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Oversized cotton-jersey hoodie | FENTY by Rihanna
    FENTY by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Satin sneakers | FENTY by Rihanna
    FENTY by Rihanna

    Satin sneakers

    $ 163
    available sizes
    • UK 6.5
      US 9.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
    • NEW ARRIVAL
    Oversized cotton-jersey hoodie | FENTY by Rihanna
    FENTY by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Embroidered jersey trousers | FENTY by Rihanna
    FENTY by Rihanna

    Embroidered jersey trousers

    $ 348
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Lace-up leather mules | FENTY by Rihanna
    FENTY by Rihanna

    Lace-up leather mules

    $ 410
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 8
      US 11

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • NEW ARRIVAL
    Long-length rain jacket | FENTY by Rihanna
    FENTY by Rihanna

    Long-length rain jacket

    $ 778
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Embroidered cotton-blend hoodie | FENTY by Rihanna
    FENTY by Rihanna

    Embroidered cotton-blend hoodie

    $ 184
    available sizes
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Cotton-blend cropped top | FENTY by Rihanna
    FENTY by Rihanna

    Cotton-blend cropped top

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Oversized cotton-jersey hoodie | FENTY by Rihanna
    FENTY by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Printed cotton-blend hoodie | FENTY by Rihanna
    FENTY by Rihanna

    Printed cotton-blend hoodie

    $ 204
    available sizes
    • M
      US 6

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Rihanna embellished leather wedge ankle boots | FENTY by Rihanna available sizes
    • UK 6
      US 9

    Please choose your size:

    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
  • Satin slippers | FENTY by Rihanna
    FENTY by Rihanna

    Satin slippers

    $ 92
    sold out
    sold out

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Satin sneakers | FENTY by Rihanna
    FENTY by Rihanna

    Satin sneakers

    $ 163
    sold out
    sold out

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Satin slippers | FENTY by Rihanna
    FENTY by Rihanna

    Satin slippers

    $ 92
    sold out
    sold out

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

23 products