The Paige secret? It’s a woman designing for other women.
It may have been founded in 2004, but LA label Paige still reigns today as being the only premium denim brand established by a woman. Started by denim connoisseur Paige Adams-Gellar, former fit model for numerous denim brands, the label has used her in-depth knowledge and insider info to create the perfect pair of jeans for all shapes and sizes. Whether it’s the ‘Jimmy Jimmy’ slim boyfriend jeans – named after her best friend – or the designer’s bestselling ultra-skinny ‘Verdugo’ jeans, each pair promises to sculpt and flatter.
SS16 comes with all of the feminine contouring you’re after. With signature styles and Paige’s personal favourite, the ‘Edgemont’, the collection is updated with light colourways, flared styles and plenty of zips. Our pick of the season? We don’t need to think twice – the pretty plaid shirt: a timeless classic that we can rely on throughout the seasons.