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Creative director Clare Waight Keller has the Chloé brand identity of effortless grace and modernity perfectly covered with chic, ladylike loveliness.

This season at Chloé

For Spring/Summer 2017, Clare Waight Keller brings Chloé "back to the city". Printed and doused in '70s vibes or cut from delicate lace, draped silk or semi-sheer chiffon, each piece has an intrinsically Chloé laid-back luxe about it. We can't wait to flit through spring and summer in one of the easy dresses, or take any of the sophisticated separates from daytime to dinner and beyond.

The Chloé Story

Egyptian-born, Parisian-adopted Gaby Aghion was an exotic beauty with a free-spirited bohemian character, and was noted as applying her personality to her clothes. Going against the stiff, conservative grain of the 1950s, Aghion produced soft and captivating clothes that really stood out at the time. Revolutionary by nature, she is credited with pioneering off-the-rack clothing and introducing the first ever prêt-à-porter collection under the now iconic Chloé label. A far cry from the couture collections of the time, it set the pace for easier pieces that suited the modern woman’s lifestyle. That contemporary relevance is just as prevalent now, with looks that exemplify effortless elegance and iconic accessories that pretty much every woman is after.

445 products