Creative director Clare Waight Keller has the Chloé brand identity of effortless grace and modernity perfectly covered with chic, ladylike loveliness.
Egyptian-born, Parisian-adopted Gaby Aghion was an exotic beauty with a free-spirited bohemian character, and was noted as applying her personality to her clothes. Going against the stiff, conservative grain of the 1950s, Aghion produced soft and captivating clothes that really stood out at the time. Revolutionary by nature, she is credited with pioneering off-the-rack clothing and introducing the first ever prêt-à-porter collection under the now iconic Chloé label. A far cry from the couture collections of the time, it set the pace for easier pieces that suited the modern woman’s lifestyle. That contemporary relevance is just as prevalent now, with looks that exemplify effortless elegance and iconic accessories that pretty much every woman is after.
There’s so much to love this season chez Chloé. From the tracksuits to the easy denim or the eclectic colour palette, watching the SS16 show was like being transported straight back to the ’90s – except this time around, the overalls are oh-so chic in garnet red. Even in the most vintage-inspired pieces, Clare Waight Keller never loses sight of the label’s modern, feminine feel. The rainbow of colours, carefree dangling tassels and delicate lace are tempered with clean, sportswear-inspired cuts for a contemporary update to the bohemian look. Whether it’s the 'Drew', 'Macie', 'Faye' or 'Hudson', don’t forget to finish off your look with an iconic Chloé bag.