Boasting the fashion pack’s seal of approval, A.P.C. is the French brand known for its minimalist, pared-back aesthetic and your go-to label for effortless everyday wear.
A.P.C., which stands for Atelier de Production et de Création, was founded in Paris in 1987 by Tunisian-born Jean Touitou. The signature style of clean lines and refined patterns immediately catapulted the brand to cult status.
Epitomising Jean Touitou’s minimalist aesthetic, things are kept effortlessly chic at A.P.C. for SS16. The clean silhouettes are classic, crafted from lightweight chambrays and comfortable jerseys. We are smitten with the feminine flare to the sleeves and easy-to-wear breezy cuts. Our pick of the collection? We will be slipping into one of the uncomplicated gingham or striped dresses next to a nude lip and leather sandals for a Parisian-inspired look on sunny days.