Boasting the fashion pack’s seal of approval, A.P.C. is the French brand known for its minimalist, pared-back aesthetic and your go-to label for effortless everyday wear.
Season after season, Jean Touitou proves that when it comes to modern minimalism there’s no contest – it has to be A.P.C.. Dreamy cable-knit sweaters and striped tees keep the collection cosy and chic, but it’s the pleated collars that have captured our hearts. Team the khaki-green ‘Dinard’ wool coat with a pair of the ankle boots for a refined, Parisian look on cold fall days.
A.P.C., which stands for Atelier de Production et de Création, was founded in Paris in 1987 by Tunisian-born Jean Touitou. The signature style of clean lines and refined patterns immediately catapulted the brand to cult status.