Coloured Designer Jeans - On Wednesdays we wear pink
More specifically, we wear our flared soft pink jeans by Tom Ford. Or the watermelon-pink jeans by Isabel Marant, Étoile, or the shocking pink jeans by Loro Piana. It’s a pretty exclusive group. In all seriousness though, coloured jeans here at mytheresa.com are a pretty big conversation. As we have discussed before, jeans, or denim, is the biggest chunk of our wardrobes, so it only makes sense that it will diversify from varying shades of indigo. It started with a worldwide obsession with white jeans, cropped and skinny, high-waisted and flared, straight and mumsy, cuffed with fringes – white denim was at the top of everyone’s wish list. Balancing the yin to the yang, black jeans are just as prominent, indeed it’s almost an embarrassment to not own a pair.
But colour, we haven't even scratched the surface yet. We were busy throwing together black jeans with military jackets, stop the press, what about khaki jeans and military jackets? Think about what a huge gold choker necklace added to this look would achieve. Khaki jeans worn underneath that kaftan you picked up on holiday last year? The options are already starting to open up. Burgundy jeans – think of the outfits. Knitted micro-polos, high-waisted burgundy flares and pink Miu Miu shoes? With baby blue turtleneck sweaters? With a big black Acne studios leather jacket? We are feeling a little overwhelmed with choice.
All the colours of the rainbow
Purple jeans, green jeans, brown jeans – there is a whole world of coloured denim out there and J Brand generally has it covered. There is a pretty significant long-term love of J Brand skinnies, it’s a common story, but they are the very soul of our wardrobes, and a sure-fire solution for just about any scenario. Collect a few colours to mix up your week – cream jeans or beige jeans by J Brand are a nice Saturday morning brunch option, especially if you've matched it with good weather, espadrilles and a powder-blue shirt! Red jeans, or even more salacious, red leather jeans, are a chic way to add some pop to your summer wardrobe. Ferrari-red jeans and a white T-shirt? Simple but oh-so-chic. Little black stocking socks and a patent leather pair of slippers put together with a brown sweater and red cropped high-waisted flared pair of jeans, that’s a street style look to get the photographers into a flurry. For when you need to keep it casual, True Religion covers earthy colours, washed-out greys and distressed blacks, perfect for lazy days and long-haul flights. Added to a snuggly cashmere poncho and a good quality cotton T-shirt, you’re ready for that trip to Hawaii.
Join the fun club
It’s very hard not to be inspired by the LA lifestyle in general, especially at the moment, and especially when we are talking about jeans. Whether you’re ready to admit it or not, American girls seem to wear denim, and indeed make denim, better than anyone else. If you've spent more than five minutes on Instagram or even just waited in line at a supermarket, you'd notice that the laid-back but extremely healthy lifestyle of the LA-lites and Hollywood stars includes looking very, very good in jeans. The effortless way these women combine coloured denim jeans is always equal parts frustrating and inspiring. But, I suppose if we had that much sunshine, we'd be a little more 'effortless' too, right? Light up a gloomy London day with white jeans, get girly with a pair of pink jeans, think Prada with a pair of burgundy jeans, sail away into the weekend in cream jeans or play supermodel in black jeans. At the end of the day, another pair in the wardrobe just makes it easier to get dressed in the morning, no matter the colour, or the shape, and this is a club almost all girls want membership in.