Your wardrobe isn’t complete without a little Miu Miu magic. Miuccia Prada’s second fashion line, this is the ultimate brand for your inner girly girl.
Bad gal Miu Miu is all about attitude. Miuccia Prada's runway shows are always among our favourites – always a magical mashup of style references that come together to create a refreshingly new sense of femininity. Fall/Winter 2016 sees the brand offering standout outerwear with exaggerated fur sleeves, metallic jacquard skirts and embellished denim jackets giving pretty, prim and proper that Miu Miu edge the brand is known and loved for.
Taking its name from designer Miuccia Prada’s childhood nickname, Miu Miu was launched in the early nineties. And the truly incomparable label has been producing pieces that epitomise its signature girlish aesthetic ever since. While the look is markedly different from Prada, it bears similarity in its essence. Season on season, the Miu Miu collection is a tongue-in-cheek take on femininity, stocked with statement looks aplenty and must-have cult favourites. It’s all about attitude – an attitude that subverts traditionally feminine ideals and laces them with punch-packing personality and a superbly contemporary understanding of zeitgeist. Oh Miuccia, how we love you.