MIDNIGHT 00 has quickly taken center stage with shoes that seem to be torn right from the pages of a fairytale, modernized and then wrapped in transparent PVC that transforms every shoe into a party-proof glass slipper to be both enjoyed and preserved.

Milan-born, New York-based stylist, fashion consultant, and street-style star Ada Kokosar launched the first capsule collection in 2017 with Cesare Paciotti. The label has since expanded into a growing stand-alone brand. With the intention of filling a void in the shoe industry led by sneakers and streetwear, Kokosar went in the opposite direction with her line of fairytale-inspired footwear.