Launched by Arnar Már Jónsson and Luke Stevens, Ranra started with a focus on outerwear and technical clothing. Things changed when production moved to Italy: after observing what they call Maestros – stylish Italian men you can find enjoying a midday glass of wine at a side-street bar, not a care in the world – the founders decided to rethink their approach to fashion. Ranra’s designs are crafted from luxurious, well-researched materials to complement the studied informality of the construction. Embrace the brand’s modern interpretation of dolce far niente with signature styles like the oversized cropped jacket or the color-blocked corduroy pants.